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Category Archives: Branding

Meeting Mythbusters: Vinyl vice?

Featuredby Shawna McKinley 3 Comments

If every meeting held in the USA used one banner, it would use enough vinyl to cover approximately 760 American football fields. And while some meetings go without vinyl, many […]

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Branding, Exhibits, Myths, Procurement, Risk Management, Waste Management

Sometimes all you need to do is ask

Featuredby Shawna McKinley Leave a comment

I come from the “Lock it Up” school of event sustainability: all event sustainability practices shall be signed on the dotted line to ensure seamless, as-promised delivery. No room for […]

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Accommodations, Branding, Case studies, Exhibits, Food & Beverage, Measurement, Moment, Reporting, Venues, Waste Management

Bettering people and planet: It’s in the (conference) bag

May 9, 2013by Shawna McKinley Leave a comment

Is your conference bag a repository for notebooks and sponsor flyers? Or it is a planet-saving, social good-providing super hero? Up-cycled conference bags have become an increasing trend in the […]

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Branding, Case studies, Exhibits, Social Responsibility, Waste Management

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