Reporting about sustainable events grew up a little this month as Intel and Autodesk joined Oracle in disclosing information about sustainable event strategies in their annual corporate responsibility reports.
Intel’s 2012 Green Event Management Achievements
This is an important step beyond reporting singular case studies for individual events and meetings, which until now have dominated the sustainable event reporting space. Now companies are looking across the activities of their entire event and business travel departments, and the supply chains managed within, to see what contributions are being made to the company as a whole, and its shareholders. This positions event reporting as a more integrated part of communicating corporate responsibility and business success. An important evolution for event planners to be aware of, given the significant progress against carbon reduction targets that can be made by focusing a lens on business travel and meetings.
Just ask Autodesk, who upon reporting 34% of company carbon emissions resulted from travel, successfully reduced emissions from this source by 12% within the last year.
Moves by companies like these appear a sign that rather than waning, event sustainability is increasing in relevance. What a few years ago may have begun as a grassroots effort to “be green” by planners or perhaps save a few dollars is being noticed by the C-suite. This is buoying the efforts of front-line planners who until recently have been struggling to get support for their department’s efforts. Now these efforts are being noticed, acknowledged and communicated as tools to improve stakeholder relations, enhance company reputation and possibly increase shareholder value. (You know who you are: stand up and take a bow!)
Will these examples lead to other companies seeking information about how business events are contributing to company sustainability goals? Time will tell. In the meantime, how are you preparing?